For the second year, Ana de Armas is the main image of the Natural Diamond Council campaign

September 12, 2021

For the second consecutive year, Cuban actress Ana de Armas stars in the imminent celebrity campaign by the Natural Diamond Council, presenting a jewelry collection created through Malyia McNaughton, a participant in the Diamond initiative for emerging designers.

The Natural Diamond Council (NDC) has announced the launch of its second global advertising campaign "For Moments Like No Other", which is inspired by a singular and direct manifesto: "Love Life".

According to Europa Press, David Kellie, chief executive of Natural Diamond Council stated that "diamond jewelry sales have experienced record growth as we approach the end of the pandemic".

He also highlighted that "consumers are seeking to finally create new memories and natural diamonds are synonymous with celebrating life's moments. This campaign embodies the 'Love Life' manifesto to the core. It is an honor for us to have Ana de Armas back with us one more year".

Kellie assured that Ana de Armas radiates throughout the campaign filmed in Mallorca, Spain, fully embodying "Love Life" as an inspiring call to action and rejoicing in various social settings while natural diamonds help create new memories.

The Cuban actress adds more achievements to her career with this participation in the "For Moments Like No Other" campaign, as she radiantly captures the enthusiasm for life along with a deep appreciation for natural diamonds.

Diamond entrepreneurs define De Armas as a confident and talented woman; she is an appropriate ambassador for the unique international mission of the Natural Diamond Council.

Ana has said: "I love thinking about diamonds this way, as special emblems even of the small personal moments in our lives," the actress assures. "They represent joy, warmth and beauty".