Cuban actress Ana de Armas chosen by Estee Lauder as its ambassador

March 2, 2021

Estée Lauder announced that it has hired Ana de Arma, an actress nominated for the Golden Globe award and honored on the TIME100 Next 2021 list, as the new ambassador for its global brand.

Ana will appear in digital, television, in-store, and print campaigns. Her first campaign for the brand will present a new fragrance in March 2021. Ana joins the current roster of Estée Lauder global talent, which includes Anok Yai, Bianca Brandolini D'Adda, Carolyn Murphy, Diana Penty, Grace Elizabeth, Karlie Kloss, and Yang Mi.

"We are thrilled to welcome Ana to the Estée Lauder brand," said Stéphane de La Faverie, Group President, President of Estée Lauder Companies & Global Brand, Estée Lauder and AERIN.

"Her story of overcoming obstacles to achieve her dreams and become a successful actress inspires women around the world, and her talent, warmth, and beauty will bring new energy to the brand."

"I feel honored to represent such an iconic brand," said Ana de Armas. "Because I grew up in Cuba, I truly admire and connect with Mrs. Estée Lauder's story. She understood that one must work hard for our dreams to come true. Back then, everything she did was inspiring and it still is today. I am proud to be part of that legacy and to share her story."

Ana de Armas is a Golden Globe-nominated actress who became famous for more than a decade in Spain and the United States, and has become one of the most sought-after actresses in the industry.

Her compelling performances bring warmth, passion, and versatility to the big screen. Born in Cuba, de Armas made her film debut in Una Rosa de Francia for the Cuban Institute of Film Art and Industry.

After years of success as an actress in Spain, Ana made the transition to Hollywood and has starred in films such as Blade Runner 2049 and Knives Out, working with some of the industry's most acclaimed actors and directors such as Denis Villeneuve, Ryan Gosling, Harrison Ford, and Robert de Niro.

De Armas's successful role as Marta in the beloved contemporary murder mystery Knives Out earned her a Golden Globe nomination, solidifying her as one of Hollywood's brightest stars.

This year, Ana will reunite with her Knives Out co-star, Daniel Craig, in No Time to Die by Cary Joji Fukunaga, the 25th film in the James Bond franchise.

She will also star in Adrian Lyne's thriller Deep Water, and in the highly anticipated Blonde by Andrew Dominik, based on Joyce Carol Oates' novel, playing actress, model, singer, and icon Marilyn Monroe. She is currently in production for Netflix's The Gray Man, directed by the Russo Brothers.

Estée Lauder is the flagship brand of Estée Lauder Companies Inc. Founded by Estée Lauder, one of the world's first entrepreneurs, the brand continues today her legacy of creating innovative, sophisticated and high-performance cosmetics and skincare products, as well as its iconic fragrances, which are created with a deep understanding of women's needs and desires.

Today, Estée Lauder engages with women in more than 150 countries and territories around the world and at dozens of touchpoints, from retail stores to digital. And each of these relationships consistently reflects Estée's powerful and authentic woman-to-woman perspective.