# La Diosa opens up about the challenges of launching Diosa Car Wash, her new Miami business

**Date:** 04/21/2026

Cuban singer Dianelys Alfonso Cartaya, known as La Diosa, candidly shared the difficulties she has faced in getting her new car wash business, Diosa Car Wash, off the ground in Miami. In a video posted on her social media, the artist described the obstacles that have tested her determination as an entrepreneur.

Among the main challenges, La Diosa highlighted the difficulty of finding reliable drivers and the time her husband Rey had to invest in developing a mobile app to manage customer appointments, which delayed the service launch. The accumulated setbacks took an emotional toll that she acknowledged publicly with complete honesty.

"If you are starting a business, I recommend changing that mindset of defeat and seeing everything in a positive light. Who said that everything in this life was going to be easy?" the singer said, sending a message of perseverance to others going through difficult moments in their own ventures. The artist, who arrived in Miami in January 2023, has diversified her activities well beyond music and says she has no intention of giving up in the face of business challenges.